I'm a digital-first growth executive who strengthens brands, teams, and processes to better connect businesses to their audiences. I dive into data, behavior, and motivations, surfacing the essence of what makes a brand great and where that intersects with what’s happening in culture, the competition, and the economy, to define positioning and guide marketing, steer services and products, inform organizational design, and optimize operations for better business outcomes.

 

I'm very serious, with high standards, excellent taste, and astute observational skills. I'm both right- and left-brained, incredibly resourceful, versatile, relentless, inquisitive, and forward-thinking, with a love of analytics, tech, culture, creativity, and optimization, plus an outsider-like / disruptor-ish / customer-first POV. I sense hidden talent and get people to do their best work ever. And I see paths others don’t, coupled with the ability to switch from strategist to operator to bring ideas to life and make an impact now and for the future. 

 

My experience spans running P&Ls, marketing organizations, product development, and operations. Most recently, I was CEO of Hotels at Michelin, responsible for global travel services for Tablet Hotels and MICHELIN Guide, driving the digital transformation and launch of hotels on the Michelin Guide, Tablet’s post-COVID recovery and YOY growth, and the integration of the Tablet team into Michelin. I joined Tablet as Chief Marketing Officer in 2019, to scale the brand globally following its acquisition by Michelin. Prior, I spent 10 years with Ogilvy, with my last role serving as Managing Director, driving business growth for Ogilvy while delivering marketing ROI for brands such as InterContinental Hotels Group, American Express, IKEA and BlackRock. Earlier in my career, I served as a founding team member of two technology startups, oversaw product development for a mobile startup, and helped lead operations and project management for digital design and marketing agencies. I'm currently based in NYC, with a BA from Georgetown University in Studio Art and French and an MBA from the Tuck School of Business at Dartmouth College.